SEO Journey: 5 Tips on How to Optimize Your URLs

URLs are often seen only as a little information about a web page’s location, but it does more than that. They are essential parts of on-page SEO. Through URLs, information about your web page’s content is provided to the search engine, which helps rank your page on the Search Engine Results Pages (SERP). In this article, we will discuss how to optimize your URLs to generate more organic visitors. You can also check out for their digital marketing services.

What is a URL?

Uniform Resource Locator, often called URL, is referred to as the website address— IP address for computers— which computers use to interact with servers to locate and extract a particular resource or webpage. They are simply those website names you write in the browser for a page to display. A protocol, domain name, and paths— subfolder structure of the location of a page— from a URL.

Before we talk about the five tips on how to optimize your URLs, here are their importance.

  • It helps improve the user experience.
  • It helps improve website ranking and visibility on SERP.
  • It aids in easy linking, which will drive traffic to the webpage.

How to Optimize Your URLs

To optimize your URLs, here are five tips to follow;

  1. Use Hyphens and Lowercase

When creating URLs, some characters are unsafe to use. Using these characters can affect the performance of the page. In cases where spaces or underscores are required, hyphens are most preferred. Google robots are programmed to read hyphens, not spaces or underscores. Also, web servers are case-sensitive, and lowercase URLs are most preferred. Uppercase URLs can be confusing and difficult to read for search engines. To get a better optimization of your URLs, use hyphens and lowercase characters where necessary.

  1. Create Simple and Descriptive URLs

The content of your URLs is important for their optimization. They must be easy to read for both search engines and readers. Search engines scan the URLs to understand the content of the page. Although, the URL character limit for browsers is about 2,050 characters. But too long URL characters can confuse the search engines and affect its ranking on the SERP. Therefore, use short— maximum of 60 characters— and easy-to-understand content for your URLs.

  1. Include Target Keywords

Also, for better optimization of your URLs, one or two keywords that correspond to your page’s content should be added. Target keywords help search engines better understand the content of your page and rank them properly when users do related searches. Although, target keywords can’t be applied on the homepage in most cases. But you can integrate them into your product or category page. Be cautious not to make your URLs too long when adding target keywords, and avoid repetition. If you’d like more information about google ads ppc management be sure to visit EngineRoom.

  1. Use Canonical URLs

Sometimes, duplicate contents are created by some pages, and this can negatively affect the URL’s optimization. This can be prevented by using canonical URLs. These URLs are used to specify the most preferred content page or URL you want to be displayed. A rel= “canonical” link tag is used to achieve this by adding it to the head of any page with the same content. Also, search engines treat www, https, http, and non-www as different websites, categorizing them as duplicates. Therefore, a preferred domain should be set up for URLs, including its protocol.

  1. Partnering with a Digital Marketing Agency

The best way to optimize your URLs for better ranking and visibility is to partner with a digital marketing agency. As experts in this field, they use their best practices to help optimize URLs. An advantage of partnering with a digital marketing agency is that they apply all marketing strategies available for your URLs to rank high on the SERP and thus, generate more traffic. A prominent and reliable digital marketing agency to partner with is Tactica SEO agency, with their services, effective optimization of your URLs is guaranteed.


The URL is an important element to be considered when building your site. How you handle and utilize it, tells in the Search Engine Results Pages. For your website to rank better on SERP and generate more traffic, the above tips on URL optimization must be strictly followed; most especially, by partnering with SEO services in Pittsburgh.

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