6 Video Marketing Tips That Every Marketer Should Know
Promo.com knows If you’re making videos as part of your marketing strategy, you need to be sure that you’re including these six tips in every video you make so that it can reach its maximum potential and actually get you the results you want.
1) Find Your Angle
Marketers need to know that there’s more than one way to approach video. We asked a handful of social media experts for their best tips, and they each gave us a unique spin on video-marketing best practices. Keep these six tactics in mind—it just might help you find your angle when it comes time to make videos.
Whether you’re creating video as part of an existing marketing strategy or using video marketing as a new revenue stream, make sure to follow each tip before filming. If you adhere to these guidelines and still don’t feel confident about how to get started with video, now might be a good time to reach out for guidance from your local AVI. Or maybe check out your local chapter: Global Social Media Club (GSMC) .
2) Create a Storyboard
With a video maker, you can simply write out your ideas in a text, and then use that to create an outline for your video. Then all you have to do is record it! Depending on how fancy of a video maker you get, there may be some more advanced options for editing included, but even at its most basic level, you can sketch out just about any idea onto paper (or into an app) and get started.
We recommend starting with something simple—that way you’ll get comfortable with both video-making and storyboarding before trying something complicated like shooting a commercial or training video. Your board doesn’t need to be complicated; sometimes one or two sentence captions will help you clarify what each shot should cover, so when filming it later, nothing gets missed.
3) Take Professional-Quality Photos
A video is only as good as its still photos. Take some time to learn about taking great videos, and don’t neglect your still shots. If you want to be a professional-level video maker, you’ll need at least two—and possibly three or four—different types of camera gear to shoot videos in different environments and situations. Shooting videos on iPhones is fine (I often do), but they won’t give you pro-quality without editing.
You may have heard that YouTube has new rules regarding their policy on monetizing videos. This means that if you take video using an iPhone and upload it directly to YouTube, Google will not allow it to run ads unless it passes certain standards for content quality and resolution (1080p minimum). So, again, before shooting anything for content marketing purposes, take some time to learn how to do so properly!
4) Get Great Audio
Great audio is often overlooked in video content, but it is arguably more important than video quality when it comes to enjoying a video.
Make sure you get great audio by using a good camera (or smartphone) with an external microphone and by ensuring that any background noise is minimised. Having said that, even with great audio, your viewers will still fall asleep if your content isn’t interesting. You need to keep their attention focused on your content.
Here are six video marketing tips for doing just that:
- Don’t talk about yourself too much; tell stories about your audience
- Don’t try to be funny
- Ask for feedback
- Have fun
5) Use Your Phone
Did you know you can use a video maker from your phone? It’s true. With today’s technology, video marketing is becoming easier and more accessible by the day. With just an iPhone or smartphone, you can make videos on-the-go!
6) Edit, Edit, Edit
Edits go hand-in-hand with planning. You wouldn’t bake a cake without knowing how you want it to look, so don’t do that for video. Plan out your videos carefully and take time to edit them in a way that makes sense. Most of all, have fun with it! After all, if you’re not enjoying yourself, why make videos?
Use a Video Maker Tool (like Promo)
There are a few different video maker tools that can be used to easily create videos. Promo and Animoto are just two of them, but they make it easy to turn your still images into professional-looking videos that can be shared on Facebook or YouTube. And in case you don’t have access to video maker tools, you can use PowerPoint instead.
Now that you’ve reached your final point in studying video marketing, it’s time to put all of these tips into action. Even though video marketing has become more and more prevalent over time, your business shouldn’t use video just because everyone else is doing it.
As with most things in life, moderation is key; don’t go overboard with how much time and energy you invest in videos. Rather, focus on creating quality content that will be a good return on investment for your company.