Social media gives the average person a platform to ensure their voice is heard. Now, it’s not just celebrities and politicians, but also influencers and even businesses that create trends on various platforms. You can get personal with your followers and customers and then build even more meaningful connections to foster loyalty. With a strong social media strategy, you can boost awareness and increase sales. Fortunately, creating a strong social media presence doesn’t have to be mentally draining and time-consuming. With a social media planner, you can create compelling content, engage with your existing followers, and increase your fan base without added stress.
With this digital tool, you can keep tabs on trends and make sure you don’t miss out on any opportunities. A content calendar can help you create, track, post, and evaluate your content. Moreover, a helpful tool like this allows you to set parameters that assure success even if you have a limited advertising budget. This nifty tool helps you keep track of various social media profiles while ensuring you enjoy a strong presence without consuming too much time, energy, money, and effort. You can rely on this organisational tool to make content creation less cumbersome. To help you out, check out these five organisational tips for creating a content calendar that works and assures you do social media right.
Table of Contents
Work With the Best Tools
Staying organised on social media can be a breeze if you work with the right tools. That’s the most important part because it can make or break your strategy. Thus, it’s vital to have a central place where you can write down all your ideas. Brilliant ideas come and go in a flash so if you don’t have access to the right tool, these sparks of genius can escape you.
Thus, having the right social media planner that’s cloud-based and readily accessible using the internet is vital. You also want a tool that can help you schedule your content, so you can post at the best times when your target audience is active. Most likely, you have multiple social media profiles, so choosing the right content and scheduling tool can help you plan.
Strive For Consistency
When you have several social media accounts, consistency matters to ascertain you create a strong brand image. Moreover, your posts should also work hard to support your content marketing efforts, whether it’s short snippets, blog posts, reels, etc. Make sure you take note of the following when planning your calendar:
- Content categories (examples: blogs, promotions, user-generated, company events)
- Day, date, and time of post schedule
- Links if needed so you don’t lose it
- Assets included whether photo or video
- Curate a sample of the post copy
Bear in mind, you must maintain posting consistency when curating your social media planner. For example, if you create a new video for YouTube on Tuesdays and Saturdays, keep this schedule. When you respect posting times, your audience automatically thinks of it when these days crop up. They know and eagerly anticipate that your new posts will come.
Make Room for Special Events
As you organise your social media planner, make room for special events apart from regular posts. It would be nifty to plan ahead for these unique events to ensure you don’t miss them. Besides, staying ahead means you can hype and create excitement around these events. Remember, people love these special events because they make life exciting. Therefore, you should not miss out on creating these opportunities.
To keep organised, it would help to take note of these special events by writing them down on your social media planner. Then, you must curate posts a couple of weeks leading to the event. This diminishes the risk of you forgetting or missing out on the said event. Here are some examples of special events that you may want to include:
- Usual holidays like Thanksgiving, Heart’s Day, or Christmas
- Holidays relevant to your niche or industry like Peanut Butter Lover’s Day for an ice cream shop
- Special product launches
- Key company announcements
Monitor and Track What Goes on
It can become difficult to identify new and engaging ideas, especially when you’ve been doing this for quite a while. Thankfully, creating fresh content with the help of a social media planne will provide inspiration. This is where monitoring results of past content comes in. The great thing about having a content calendar at your disposal is you can track, monitor, and evaluate results.
You can also store all this information on the cloud for later use. It could be possible that an idea that didn’t work in the past can now work in the present. Having access to this data can help you gain insight into what your audience likes and dislikes. As a result, you can curate better quality content that they would love to see. Besides, testing new ideas is a lot easier with a tool like this. You may try several, see what sticks, and find new topics that inspire you for the months to come.
Establish the Ratio
Working with a social media planner provides you with a big-picture view of the content published in your various profiles. This helps you see the ratio of promotional posts versus informative posts. You can also assess which post resonates well with your target audience.
Keep in mind, when it comes to posting on social media, you have to create a good blend of ads and organic content. Today, people have become smarter and dislike pushy, hard-selling ads. If you want your followers to stay engaged, it’s vital to curate valuable posts that they can learn from. Excessive promos scare them away, but too few will also make them forget what your brand represents. To help you out, consider the following ratios:
- Rule of Thirds: This popular posting scheme suggests you craft ⅓ about your brand, ⅓ from others, and ⅓ on personal interactions with clients
- 5-3-2: this means you create 5 related posts from others that are relevant to your audience, 3 posts of your own, and 2 personal non-work posts to make your brand more human
- 4-1-1: you make 4 entertaining and educational posts, 1 hard sell post, and 1 soft sell post
Vary up your post formats like links, blogs, quotes, shares, images, videos, and even plain texts. Mix and match them to fit your needs with help of your calendar. Find your unique style and let it shine. Happy posting!