It’s more difficult than ever to build a flourishing company and achieve success in the ever-growing mobile gaming industry.
To assist you, I’ve compiled a list of the most important mobile gaming trends from the most recent Unity study for 2022.
Here are the mobile gaming trends that are influencing the industry, without further ado.
Table of Contents
Gaming’s Fastest Growing Segment Is Mobile
To begin, here are some interesting mobile game statistics that will give you a better understanding of the present situation of the mobile gaming sector.
1.8 billion individuals have downloaded a mobile game on their smartphone, according to Statista. That number is predicted to reach 2.2 billion by 2025.
Mobile games are expected to earn more than $85 billion in revenue in 2021 and more than $100 billion in 2023, according to Newzoo.
According to research by Research and Markets, mobile gaming will account for the majority of gaming income by 2023.
APAC is now the biggest and fastest-growing regional mobile gaming market, according to Newzoo.
Simply put, the mobile gaming sector is exploding, and there are no indications of it slowing down. Even though the industry is crowded, you may still make a name for yourself and claim a piece of the mobile gaming pie.
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On mobile, players expect PC-like experiences
The hardware capabilities of smartphones have quickly improved in recent years.
“Better mobile chipsets enable faster performance with less battery drain, supporting higher screen resolutions on display sizes that currently average 6 inches,” according to Unity’s research.
Furthermore, 5G enabled extraordinary speeds (20 times 4G) and reduced latency, according to Ericsson (20 ms to 5 ms).
As a result, we’re seeing an increasing number of AAA-quality mobile games with excellent production values. And players have become used to it.
Mobile gaming experiences that rival those on PC and consoles are needed. On all platforms, players desire high-quality visuals and complicated games with vast universes.
These expectations, on the other hand, place a lot of pressure on developers, who must boost production standards while still attempting to create engaging and distinctive gaming experiences.
During the pandemic, the social aspect of gaming became even more essential, and it continues to be a factor in user retention and overall engagement.
That is why it is considered one of the most important mobile gaming developments.
Stickiness is frequently stronger in games that enable players to play against or with others while communicating.
“More than half of regular gamers play online with others an average of seven hours per week,” according to Unity’s survey, “and 55 percent reported utilizing social gaming to remain connected throughout the epidemic.”
Let us recall the massive popularity of high-production-value multiplayer games such as Call of Duty: Mobile, PUBG Mobile, Fortnite, and Genshin Impact.
Players demand AAA-quality social experiences on mobile, not only on consoles or computers.
On smartphones, multiplayer games have grown and become fairly complicated, which is why they attract so many people.
Brand Strengthening Through Crossplay and Spin-Offs
Cross-platform gaming has become simpler because to technological advancements. Many games have recently been accessible for PC, consoles, and mobile devices.
This sort of game is popular since players may play on whichever device they desire while yet being connected to the larger user community.
Crossplay is one of the most popular mobile gaming trends for a reason.
It is, however, difficult to recreate the same gaming experience on mobile as it is on PC or console. As a result, several developers produce spin-offs — mobile-optimized versions of popular PC or console games.
Studios are using genre-specific revenue strategies
Did you know that people are spending more time playing mobile games than ever before? They’re also spending more money than they have in the past.
The 75th percentile 30-day user retention increased by 7.1 percent from 2016 to 2020, according to Unity’s research. In-app purchase conversion rates increased by 7.7% within the same time period. Additionally, since 2020, mobile game ad sales have climbed by 8%.
Simply put, gamers are spending more money and doing so more often.
However, due of the fierce competition, earning the large sums isn’t simple.
The game studios that generate the most cash are those that study genre-specific trends and meticulously plan their monetization strategies.
In-app purchases and rewarded video are the key revenue tactics for most free-to-play games.
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